Sirius, the alternative satellite radio company has been working overtime to topple it’s competitor XM with controversial celebrity endorsements as well as a new video service.

If Howard Stern jumping over to Sirius to produce his own uncensored show wasn’t controversial enough for you, how about this:  Sirius just announced former menace to society Martha Stewart will have her own show on Sirius as well.  It’s unclear if Stewart will delve into any trading advice but she is sure to have plenty to say on gardening, cooking and reportedly will include some women’s entertainment in her lineup. 

Sirius had announced at CES (Consumer Electronics Show) 2005 a collaboration with Microsoft to use the software giant’s codec, Windows Media Player 9 to produce up to three fully video satellite radio stations.  Thus far the intention is to provide kid shows to relieve driving stressed parents by placating the kids with back-seat monitors.